Advertising: Students learn and apply the principles of advertising and sales promotion. Given current business situations, students will create an effective marketing campaign for any given product, service, or company. Evaluation of the appropriateness of on and off line marketing strategies that include print, television, radio, and internet marketing initiatives are also studied. Students research target markets and demographics for varying advertising campaigns and implement them into a commercial medium.
Entrepreneurship: Students will dentify the fundamentals of business creation, personal attributes needed to be a successful entrepreneur, and will research basic business opportunities. Topics covered include the characteristics of an entrepreneur, disccovering entrepreneurial opportunities, exploring invention methodologies, and researching and analyzing market trends. At the end of the course students develop their own business plan.
Global Business: This course is designed to familiarize students with today's global business world! From learning economic basics, as well as international business basics, students get a overview of becoming a member of the vast global business market. Students will research different cultures, standards, and traditions of many countries which is an important element of being a "global citizen." Additionally, learn of the possibilities of learning and working in today's global business world.
Professional Communications: This course blends written, oral, and graphic communication in a career-based environment. Careers in a global economy require individuals to be creative and have a strong background in computer and technology applications, a strong academic foundation, and a proficiency in professional oral and written communications. Within this context, students are expected to develop and expand their reading, writing, speaking, and computer skills in this course.
Sports and Entertainment Marketing: Students will develop a thorough understanding of the marketing concepts and theories that apply to sports and events in this class. It is based on the business and marketing fundamentals that includes marketing and advertising, information management, pricing, product/service management, promotion, operations, strategic management, and sponsorships. Students participate in several group porjects including a fantasy football draft, advertising and marketing research of an upcoming concert, and travel considerations for a state fair.
Ms. Bowen and students on field trip to AT & T Stadium.